Lassila & Tikanoja

Mikael Hautala

May 1, 2017

Starting a growing consumer business from the challenge

Lassila & Tikanoja (L&T) is Finland’s leading services company in recycling and building maintenance services. The first challenge, Hack the Recycling was organized with L&T in 2015. Since then, we have partnered with L&T on two other challenges focused in building maintenance services and wood recycling. The goal of the challenges has been to find new ideas and services to help their customers in recycling and making their life easier.

SC5’s team developed the concept that became Helpponouto service

One of the solutions, Helpponouto, became a new business for L&T. Idea behind the solution was to batch together waste pickups from homes close to each other, and offer cheaper costs for people to recycle hazardous waste. Sort of Uber for hazardous waste. The solution has become an important new business for Lassila & Tikanoja, and it has also generated a flux of other services for consumers under the Helppo brand.

Ville Simola, former head of digital innovations, L&T
We have worked with Industryhack on several challenges. Our primary goal was to change the company culture, we wanted to facilitate new ways of doing things. The second goal was to find out these new ideas and new perspectives into our challenges. Third one was data aspect, we wanted to explore what kind of different ways we could utilize the existing data that we have.

For us, the biggest benefit was the cultural change. With Industryhack, we got a really good kickstart for this new way of doing things. The concrete part was the actual service that has become a new business for us. It turned out to be a service that helps our customers very easily to get rid of their old items and handle the recycling. Together with this, we found several other concepts for internal efficiency that we have piloted with partners and taken into use.


Mikael Hautala was responsible for this project. If you are interested to hear more about it, don’t hesitate to contact him: +358 50 322 7007‬ or


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