Hack the Pack

with Stora Enso

Challenge info

Mar 3rd - Mar 5th

Imatra, Finland

10 000 € prize pool


Hack the Pack

with Stora Enso

The story of sustainable packaging

Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Our customers include publishers, retailers, brand owners, print and board producers, printing houses, merchants, converters and joineries and construction companies. Our products provide a climate-friendly alternative to many products made from non-renewable materials, and have a smaller carbon footprint. Being responsible – doing good for the people and the planet – underpins our thinking and our approach in every aspect of business.

The Challenge

Stora Enso wants to make the whole value chain of the packaging product, from harvesting wood in a forest to a final product in the consumer’s hand, more transparent. This way we can tell Stora Enso’s customers and consumers the story of the product, emphasizing its’ sustainability. Collecting and visualizing all data from the value chain also enables the creation of new business and service ideas.

  • Data collection and visualization challenge
    How could Stora Enso better collect and visualize production and sustainability related data from the whole value chain of the product and somehow show it with the product to illustrate (and potentially improve) the product’s sustainability?
  • Storytelling and service design challenge
    Using the collected data, how could Stora Enso tell its customer and consumer the story of the product (and it’s sustainability), in an engaging and compelling way, perhaps even customizing the story to different target groups or individuals?
  • Open challenge
    What new business ideas for Stora Enso can you come up with using the data?


  • Material package about industry megatrends
  • Relevant production data (historical) about liquid packaging board production as well as data about relevant storages inside the mill area, heat, water usage and energy consumption
  • Relevant data about raw material
  • Relevant data about the transportation of finished goods
  • Customer insights especially about sustainability
  • Samsung devices
  • IBM Bluemix

Experts from Stora Enso will also be supporting the innovators with their knowledge.

Jury (TBA)

Expectations for teams and results

  • Stora Enso is looking for software companies and developers, data scientists, design agencies and other innovators with both technical and design expertise
  • In terms of results, Stora Enso is hoping to see radical ideas utilising the data available from our supply chain
  • After the hack, Stora Enso is willing to choose the best ideas to bring alive as pilots.


The hack will be organized in Imatra, Finland. Accommodation, transportation and catering will be covered for by Stora Enso.


Apply with a team of 2-3 people. All applications will be reviewed after the deadline and all applicants will be informed one week after the deadline. 6-10 teams will be selected to join the hackathon.

Who will own my idea?

Ideas are free for everyone to use but the IPR for any software codebase or documents produced during the competition will stay with the team. The host has the first right of refusal to negotiate further collaboration with the team to purchase or continue working on the project initiated at the hack.